When the time comes to hire a new Sales Manager, many companies face a common dilemma: Should you promote your top-performing salesperson, or look for fresh talent from outside the organization? It's tempting to elevate your MVP into a management position, assuming their success on the sales floor will naturally translate into leadership. But before you make that call, let's pause and ask: Does the skill set of a top salesperson truly align with what's needed to be a successful Sales Manager? The answer isn't always as clear-cut as it seems.

If there’s one business challenge that never seems to go away, it’s the tension between sales and marketing. Some call it a “necessary rivalry.” Others call it a “frustrating standoff.” But in 2025, it’s not just about working better together—it’s about survival.

Welcome to 2025! Cutting-edge technology and AI advancements are commonplace, and the world of compensation has never been more dynamic or, dare we say, exciting. The talent market is brimming with activity, and your ability to adapt and lead in this environment could spell the difference between soaring success and stagnation for your organization.

To help, we just wrapped up our 2025 Compensation Guide – a labor of love (and data) designed to steer you through this high-stakes maze of trends and strategies. Buckle up; it’s going to be an exciting ride.