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Hiring & Recruitment, Marketing Leadership, Hiring, Hiring Mistakes Elaine Rosen Hiring & Recruitment, Marketing Leadership, Hiring, Hiring Mistakes Elaine Rosen

Stop Chasing Unicorns: How to Hire Your First Marketer the Right Way

Too many companies expect their first marketing hire to be a “do-it-all” unicorn—brand strategist, demand gen guru, content machine, and more. The truth is, no one can do it all well. Here’s how to scope the role, set priorities, and build a foundation for growth that lasts.

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