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Growth or Maintenance: What Kind of Marketing Team Does Your Business Really Need?

Not all marketing teams are built to scale—and that’s okay. The key is knowing whether your business needs innovation, optimization, or stability. Here’s how to hire the right marketer for where you’re headed next.

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PE-Backed, People Powered: Aligning HR Strategy with Private Equity Growth Goals

Private equity firms are increasingly recognizing the value of human capital in driving sustained growth. HR leaders are positioned at the crossroads of investor strategy and talent execution, ensuring alignment between investor goals and talent strategies. In this post, we explore how to bridge the gap, navigate the competitive talent landscape, and drive organizational success through strategic people management.

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Sales vs. Marketing: The Talent War That’s Holding Your Business Back

If there’s one business challenge that never seems to go away, it’s the tension between sales and marketing. Some call it a “necessary rivalry.” Others call it a “frustrating standoff.” But in 2025, it’s not just about working better together—it’s about survival.

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